Benefits of a Facebook Business Page

Facebook Increases Your Exposure to Potential Customers

There are 2.1 Blillion users on Facebook. Yes, I said 2.1 billion people from around the world on Facebook. 66% of monthly Facebook users use it daily. Worldwide, 1.47 billion people log in daily. Meanwhile, 74 percent of American Facebook users visit daily, with just over half of those checking in multiple times per day

Do I need I say more?

If your business can't find new customers on Facebook, maybe you should rethink your line of work.

On Facebook you have the ability to gather more Leads. Just having people Like your page isn't enough to provide yourself with a long-term, sustainable business. Sure you can make a good living short-term off just using your Facebook page.

Smart businesses gather leads in the form of email addresses -- so they can contact their community outside of Facebook. Most do this through contests, giveaways and newsletters -- and it's a proven system. BUT REMEMBER to do this thur your e-mails but not on Facebook.

Treat your LEADS careful and respect them as people and not money makers. For example, don't hammer fans with daily emails peddling affiliate products and other junk -- unless that's what they signed up for. By touching base once or twice a week with helpful information that also leads them to your website -- where they hopefully will become customers.

Starting a Facebook business page costs you exactly $0. So Bootstrapping is not a problem. Any investment made should be in paying a graphic artist to design a profile picture and cover photo -- but that's not a necessity. Another option is using photographs you take of your business will work -- and in some cases that's better than a creative image from a designer.

Getting started with a page costs you nothing until you start paying for ads to get page Likes, boosting posts and running Sponsored Stories -- all of which you can be doing with your page.

Reaching your targeted audience on facebook because there are literally Millions of people out there.

Let’s face it with 1.19 billion Facebook users, not everyone is going want to Like your page. But with those that do like your Page and either in your area or business field to can talk to the directly through Ads. If you're a local business, direct your ads to target customers within a 10-15 mile radius. The ads might cost you more, but the Likes and potential customers are laser targeted. With Facebook ads, you can be certain -- if you target the ad correctly.

Knowledge is Power especially in business. Facebook has a feature called Insights. This is a must for anyone who wants to understand more about the business. They're easy to understand -- even for non-techie people, and they provide great information for you..

With these reports you can dig around and find out how specific posts are performing, the demographics of your fans, etc. You can download your insights to really and really find out who your people are and what they want. If you were to run an ad in your local paper and is an unknown who you really engaged with.

With your Page you can build Brand loyalty. Besides being a great place to build a customer base and sell products, a Facebook business page can do wonders for helping you build brand loyalty. So what does that mean to you? If you consistently provide valuable and entertaining content, your followers will stay loyal -- even when you make mistakes. Gotta love that, right?

These days, people look online to find businesses to buy from -- and they predominately search social media. If your followers see you being active & responsive, they're much more likely to do business with you than a company with no Facebook presence or a poorly run page.

Increase your Website traffic. I mean we all want that. Savvy Facebook page owners use their pages to drive traffic to their websites. If all you're doing on Facebook is getting engagement on your posts, then you're really just an entertainer -- not a marketer. So start using link posts to drive traffic to your site.

The great thing about link posts is Facebook now generates a full-width thumbnail image if your website makes one available. Because they draw more attention, these wider images are more likely to get clicked. Posting links to your website is an essential part of any Facebook content strategy.

The topic of SEO and Facebook gets debated quite a bit. But Facebook is now place heavy favourability to those that fill out the Profile completely to this that don’t in the searches. Some argue that the information in the About section of a business page is scraped and thus searchable by Google. It's hard to accurately verify or dispute this claim.

I've tried searching with various keywords for our page and do not find results related to My Girl Friday Facebook page. But when someone searches for "My Girl Friday Management" -- my Facebook page shows up on page 1 of the Google search results.

I believe the more ways people can find you the better!

The vast majority of Facebook users are accessing the site via their mobile devices -- many of them only with a mobile device. As this trend grows -- it becomes more and more important for your business to have a presence on Facebook.

The great thing about a Facebook page is Facebook does the heavy lifting for you! -- optimizing your page for both desktop and mobile devices.

The exception are the custom apps (tabs) on your page that are seen on the desktop but not on mobile devices (unless you supply the mobile friendly link created by an app provider like ShortStack).

When people view your Facebook page on a mobile device it shows users:

• Hours of operation

• Address

• Reviews

• Phone number to call directly from the Facebook mobile app

Are you convinced yet?

Hopefully these benefits have convinced you that having a Facebook business page is an absolute must for any small businessperson.

I personally can't imagine running a business and NOT having a Facebook page.

some information sourced from Post Planner

#socialmedia #businessprofile #Busines #success