Understanding What S.E.O is?

What is Search Engine Optimization?

SEO stands for “search engine optimization”. Search Engine Optimization is the process of improving the visibility of your website in search results. In other words, SEO is the technique of making the content of your website more legible and attractive to search engines, so that they can both find and rank your site higher than the millions of other sites in response to a search query.

Good SEO results in a high page rank in search results for your name, business, or keywords connected to services you offer. However, keywords are a competitive market and SEO requires a long-term outlook and commitment.

Top companies spend thousands of dollars to ensure their keywords come up top. By adding text and meta tags on your site will be scanned by search engines, Google will choose to rank your website by it’s process. Keyword change with the trends, so keeping up to date for mot search words is key.

Planning and organizing your website content with SEO in mind

Even though it is the Internet the rankings do not update overnight. The databases are compiled over a period of time, roughly 4 to 12 weeks for Google to update its database and for your new website to be indexed. Finding your site using your relevant keywords may take even more time. Therefore, it’s a good idea to plan and organize your website's content with SEO in mind ahead of aesthetics.

Choose and own the right domain name

People often overlook this as an important consideration in connection to SEO, but both owning and choosing the right domain name is something that you need to give forethought to.

Domain name of your website needs to be appealing, not just to your human visitors, but to things called crawl bots as well. Consider the following: Unless your company name is an acronym, avoid using them

For instance, if your company name is Best’s Sushi Tokyo, don’t abbreviate it to bst.com when WillysBestBuys.com is both:

a) Not too long to remember – which make humans happy.

b) Includes the entire business name – which makes search engines happy.

As much as we like adding them avoid the use of hyphens. Contrary to what you might think, hyphens between keywords in your domain do not make them easier for search engine bots to read. In fact, too many can damage your domain names credibility, not to mention how difficult they make your domain to type.

Avoid Copyright Infringement

Sounds obvious enough, but you would be surprised how often this mistake is made. Check that the domain name you wish to use isn’t going to lead you straight to court. Visit copyright.gov before you register. Consider adding keywords

Your domain name is a great place for a keyword or two, but again, provided that it doesn’t make the domain name too long. If your company name is slightly abstract and doesn’t actually tell you anything about what you do, consider adding one of your keywords i.e. company name is Big Corp, the domain name could be BigCorpBuilders.com.

Once you’ve chosen your domain name, register it!

Wix currently offers .com, .org, .net,.biz, .co.uk and .info extensions.

Think Keywords

Keywords: words or (groups of words) entered into search engines in order to get matching and relevant results.

Brainstorm and make a list of keywords to focus on when you begin adding content to your website. Try and imagine what users would type into Google, to find your type of product or service. Each “keyword” can be 1-4 words long.

These keywords are what you want search engines, like Google, to recognize as being important in connection to your website. For example, if you are a car dealership, just having the keyword ‘jaguar’ would be lost as there are so many alternatives. Instead, consider using ‘jaguar cars’, ‘jaguar parts’, etc.

Check out the competition

Remember, there are literally millions and millions of website out there, all competing for recognition from search engines. It’s good to know what you’re up against!

There are also several tools that can help you determine the best keywords for your particular website. Google’s Keyword Tool is free, while WordTracker requires pay. These tools take into account the popularity and competition of your keywords, so you’re not wasting time and effort competing for a keyword that is so popular you simply will not rank the highest for.

Local Optimization

Who is your target market? Are you planning on selling your services locally or globally? These are all things that need to be considered when optimizing your website. If your services are localized, then mentioning your geographic location or listing the areas you provide service for is advisable. The more search engines understand about who your customers are, the more likely you are to appear in the right search results, in the right locations.

Also, check out what local online business directories you can subscribe to. These local directories can provide you with valuable backlinks to your website.

Finally, a free listing on Google Maps makes it easy for them to find you. Use Google Places to create your free listing via the following link. When potential customers search Maps for local information, they'll find your business: your address, hours of operation, even photos of your storefront or products.

Quality over Quantity

How many times have you heard this: It’s not the size that matters, but what you do with it. Well, when it comes to the relationship between SEO and your websites content, this happens to be true. Text quantity is the number of words appearing on your webpage. The minimum recommended number of words on your homepage is approximately 400 – so make them count!

The text needs to be of quality, not just in terms of the distribution of keywords, but also for informative and useful to your visitors. It’s a fine balancing act. Take the time to write the homepage content on a Word doc and use their word count tool to keep track of how much text you are planning to add. Finally, keep an eye on your keyword density!

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

Many experts recommend that your keywords density be roughly 3%, more than that and search engines might consider your text to be ‘spammy’. Too little, and the keywords can become lost within the text. It’s a bit of a balancing act.

Luckily, there are several tools you can use to keep track of this: the Wix SEO Monitoring Tool is one.

Create a Site Plan

You know what your keywords are and you know who the market is. It’s time to structure this information into a Site Plan, before you start creating your website.

A good Site Plan will not only save you time when updating your content and make the website easier for visitors to use, but it will help you organize how you would like to optimize each of your websites pages.

Draw up an idea of what Headings you want and a rough idea how much text you want on each page.